研討會目的

為慶祝世新大學成立六十五周年,一項名為「在數位傳播與智能化大爆炸中創新」的線上國際研討會,將於今年十月舉行。此一活動之內容,旨在彰顯世新大學以「數位傳播貫穿各學門,數據智能結合各專業」的辦學特色。

兩位超級重量級專家學者,將於會中發表專題演講。行政院唐鳳政務委員,分析「智能化與社會創新」;英國牛津大學<網路研究所>郝爾德國家級教授,探討「物聯網如何可能使我們自由或禁錮」。

數位傳播產業界的菁英,包括來自於中華電信、凱擘大寬頻、聯合報、三立新聞、中天電視,將與本校學者共同進行兩輪圓桌會議,討論最切合時宜之相關議題。

此外,經由精選的論文,也將以線上呈現與簡報型態,與閱聽人分享。題目相當多元,包括新聞與數位化、數據驅動之公關廣告、線上直播與說服傳播、新冠肺炎疫情過後的數位共創等。

再者,世新大學學生在數位傳播與智能化方面的研究以及實踐成果,也會以線上展示方式,提供各界欣賞。

To celebrate 65th anniversary of Shih Hsin University, an online event entitled “The International Conference on Innovation in Big Bang of Digitization and Smartization” is held in October, 2021. This event aims to highlight the university’s main characteristics to subsume digitization and smartization into varieties of academic disciplines and practical fields.

Two super heavyweight keynote speakers will share their insights in the conference. Minister Audrey Tang of the Executive Yuan will shed light on “Smartization and Social Innovation”; Statutory Professor Philip Howard of Internet Institute at Oxford University will talk about “How internet of things may set us free or lock us up”.

Leaders in the digital communication industry alongside the University’s scholars will be conducting two roundtable seminars, discussing relevant issues of the uttermost significance. The seminarians come from Chunghwa Telecom, Kabro, United Daily News Group, SETN.COM, and CTI Television.

Moreover, outstanding papers are selected for online presentation on the topics including: Journalism and new media in the digital era, Data-driven effectiveness of PR, advertising and marketing, live broadcasting and persuasive communication across different occasions, as well as opportunities and challenges to digital co-creation after Covid 19.

In order for audiences to get hold of the accomplishments attained by the University’s students in studies of digital communication and smartization, a portfolio of representative student works is also going to be demonstrated on the digital platform.